You sea (sea what I did there?) with the advent of self publishing/indie publishing anyone and everyone who has half a set of cajones can write and publish a book of some variable sort of quality. I believe in the concept free creativity so I will never tell anyone not to try their hardest and do what they feel works for them even if it means publishing books that others may find lacking in any of one or many departments. If you have the balls, go for it.
That being said, that means there are millions of books out there with only a handful of decent ways of getting them before potential readers. The sea is deep and wide and the readers only have a little fishing pole, right?
So what to do? Here's where the bzillions of "professionals" spout off tricks, hacks, shortcuts, insider knowledge, and so forth that has worked for them. Great. Yay. 2 thumbs up? What works for some people won't work for others and I've tried many a thing on a microbudget to see what works and doesn't.
A lot doesn't. My books are buried and they barely come up for air. One trick that has worked, but is somewhat controversial, is the 'first in series perma free' one. I have the first book of a series set to perma free through Amazon (which was a pain in the arse btw.) and it has seen a steady upwards slope of takers. Yay? Sorta. The second book in the series hasn't been following the first. Does that mean no one is reading the freebie, or that whoever reads the freebie doesn't care enough to want to read more? Perhaps. Don't know.
So what do I do? Well, I found a lovely 'sign up and get free hints' mailing list subscriber post that especially tuned in on the marketing of books by way of a month long email campaign. This current mailing campaign with tips and tricks is quite intriguing, but as the sign ups are done for this round, you can check out the rest of the page here: http://badredheadmedia.com/
So far so good as the tips/tricks/info has both been practical and informative. I was already doing some things...but had never thought of others! As with anything, the process of finding the write techniques is slow and a labour of patience.
So, what do I do? I have the second book in my series, THE IMMORTALS PART TWO: ALLIES & ENEMIES, going on sale on February 21st for 99c, and I've certainly tried to duplicate some of the hints I've received via email. I've got a paid mailing promo going out via Ereader News Today and I'm using Copromote to pass the word along via twitter. Other more expensive things will have to wait unfortunately, but slow and steady is the way to do it. What do you think?